Google Penguin Update

It appears that Google’s Penguin 2.0 update is slowly gaining a stronghold over SERPs(Search Engine Result Pages) ever since it was launched. Before the launch of Penguin 2.0, Google came up with the Phantom update which petrified website owners since this update primarily targeted those websites which were being spammed. Before Penguin 2.0 update was launched on a global level, Google decided to shortlist a few websites and experiment the update on those websites. There has been a brouhaha regarding the Penguin series of updates ever since the first edition of the update came last year.

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Consequences of Penguin 2.0 update

Following the launch of the Penguin update, those who have researched on it claim that the new update comes in the same platform as the previous one and basically targets all the websites which seem unnatural. In order to sideline spamming, Google decided to go ahead with the update. During the onslaught of the release of Penguin 2.0, Google tested the impact of the update on a set of websites whose owners were left petrified as the traffic on their sites decreased gradually.

Impact on SERP rankings

Following a successful testing phase, Google brought Penguin 2.0 on deck. Since the launch of Penguin 2.0, the SERP rankings have shown positive outcome but on the contrary, many website owners have lost considerable percentage of traffic on their pages due to spamming. Same was the outcome when Penguin 1.0 was launched. Penguin 2.0 happens to be a much more advanced version of its antecedent and will help in bringing more web-spam pages to light.  

Insight into the algorithm

Since it has been already mentioned in the previous sections that Penguin 2.0 happens to be a much more advanced version of its first predecessor, thus naturally, the algorithm has to be better than the former. One of the primary points of separation between Penguin 1.0 and Penguin 2.0 is that the latter comes with surfeit of web-spam factors which give it more prominence than the former.

Thus Penguin 2.0 update actively functions in the domain of link source, cross-linking, link destination, link source, content-scraping and haphazard link profiles. 

Courtesy : Live Pages