When you type a keyword in the search
engine, it throws before you umpteen number of relevant websites. But have you
ever thought why a particular website got ranked 1st and not 10th?
If you are a businessman, then why is your website lost in those milieus of
choices and your competitor’s website is flashing on the top? Well ‘simple
daily words’ when brought under the umbrella of search engine optimization
(SEO) technique, casts its magical spell, helping the user attain that coveted
number one position.
Web page
ranking revolution
Search engines, ever since the early
years, have ranked the websites based on “trust”, “popularity” and “authority”.
The same is true till date but just that the technology has enhanced and the
rules of the game have changed. In the yesteryears, content did not play much
role. Choice of words in a given website did not have much relevance in web page
ranking calculation. The search engines assumed that a particular web page was
incorporating worth a read informational content, using proper meta tags, etc. The
norms were neither that stringent nor demanding. However, revolution is
unstoppable and a much required framework for growth and development. SEO firms
revolutionized the way web page ranking was done and introduced the role of
keywords. This woodwork promised the users number one position for their
website for a keyword or keywords and they did fulfil the promise. But should
you measure your success just based on keyword ranking? The answer to it all is
a ‘Big No’. Do not use keyword ranking as your only yardstick ever. Keyword
ranking is necessary but not sufficient a condition.
SEO: A
house built on shifting sands
Search engine optimization requires
constant up gradation and frequent change in tactics. If you want to draw
‘good’ traffic to your website then be on a constant look out for ever changing
Google algorithm and accordingly make changes to adapt to the same. With the
recent introduction of Penguin and Panda updates, major scramble has popped up,
poking the SEO specialists across the world to reformulate strategies, moving away
from the various spammy, black hat techniques.
Keep the
following in mind and reap benefits!
You can reap immense benefits by hoping
on to this cost effective technology. But what is needed is something you
should know. Below are some ‘Must follow” tips:
- Content,
the choice of words and the combinations you form to create sentences,
play a major role. A reader would not want to stick to your website if the
content is trash. So, incorporate the best and ensure to regularly update the
same for better results.
- Link
building is essential but do not attempt to buy links. Seek experts who
can blog on your behalf and write guest posts.
- Go
ahead and embrace the social media. Websites like Facebook and Twitter can
be the best promotion vehicle.
- Get
in touch with an expert SEO service provider and harness their knowledge
to chase your web page ranking.
Courtesy : SEO company in Mumbai
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