Off page SEO is one of the must have prerequisites for any blog / website. Without the inclusion of this effective technique, the existence of any blog or website would be as meaningless as sitting near the beach in hot sunny day and sipping a boiling hot cup of tea. But has the off page SEO strategy undergone change with the latest Penguin update? After the introduction of Penguin update on May 22nd, 2013, many expert webmasters have altered their SEO strategies.
What is off page SEO? Basic understanding
Off page SEO refers to the set of techniques that are used to enhance the position of any webpage in the search engine results page (SERPs). Most of the people know of very restrictive definition and hence associate off-page SEO with link building technique but it just not only that! Off Page SEO in general means promotion methods – beyond website design – which can enhance and push the ranking of a webpage higher in the various search results.
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Off page SEO, though often ignored, is as essential as on page SEO. Inclusion of off page SEO into the various web pages can help the owner in enhancing the webpage ranking, increasing the page rank, providing greater world wide exposure to the webpage etc. Have you not considered this technique yet then rethink and immediately take steps to redesign!
What drives off Page SEO technique after new Penguin update?
Off Page SEO technique mostly plays with the activities that occur outside the boundaries of the website. Some of the techniques that you can lay your focus on are:
Focus More on Quality than on Numbers: With the change in the Google algorithm, no more does Facebook likes, Google +1 likes or Tweets help in enhancing the webpage rank. Google is aware of these tricks and hence playing a trick on Google SERP Rankings with these social signals won’t work anymore!
Try focus on the content quality and use high influenced profiles to share your content rather than choosing the new ones having no influence.
Rock n Roll with Google Author Rank: With the change in Google Algorithm, Google Author Rank has gained prominence as one of the major off page SEO techniques. As Google is devaluing the social signals, they are putting more weight on their own social networks i.e. Google+ and Google Author Rank. Be a part of it and target on the high level web links.
Post Credit : Live Pages