Meet the experts

The following is a list of SEO blogs by the SEO experts, which should be on your bookmarking list. The blogs talk about internet marketing concepts and provide crisp and beneficial information. This list includes one of the most sought after blogs in SEO industry.

Know from them

SEO by the sea

Blog URL: http://www.seobythesea.com/

Justin Briggs

Blog URL: http://justinbriggs.org/

Portent

Blog URL: http://www.portent.com/blog/

Blind five year old

Blog URL: http://www.blindfiveyearold.com/

Kikolani

Blog URL: http://kikolani.com/ 

Hope you guys will like the list and benefit!

Post Credit: Live Pages

Shine on with high webpage visibility

Off page SEO is one of the must have prerequisites for any blog / website. Without the inclusion of this effective technique, the existence of any blog or website would be as meaningless as sitting near the beach in hot sunny day and sipping a boiling hot cup of tea. But has the off page SEO strategy undergone change with the latest Penguin update? After the introduction of Penguin update on May 22^nd, 2013, many expert webmasters have altered their SEO strategies.

What is off page SEO? Basic understanding

Off page SEO refers to the set of techniques that are used to enhance the position of any webpage in the search engine results page (SERPs). Most of the people know of very restrictive definition and hence associate off-page SEO with link building technique but it just not only that! Off Page SEO in general means promotion methods – beyond website design – which can enhance and push the ranking of a webpage higher in the various search results.

Boost your webpage visibility

Want to become visible on www?

Off page SEO, though often ignored, is as essential as on page SEO. Inclusion of off page SEO into the various web pages can help the owner in enhancing the webpage ranking, increasing the page rank, providing greater world wide exposure to the webpage etc. Have you not considered this technique yet then rethink and immediately take steps to redesign!

What drives off Page SEO technique after new Penguin update?

Off Page SEO technique mostly plays with the activities that occur outside the boundaries of the website. Some of the techniques that you can lay your focus on are:

Focus More on Quality than on Numbers: With the change in the Google algorithm, no more does Facebook likes, Google +1 likes or Tweets help in enhancing the webpage rank. Google is aware of these tricks and hence playing a trick on Google SERP Rankings with these social signals won’t work anymore!

Try focus on the content quality and use high influenced profiles to share your content rather than choosing the new ones having no influence.

Rock n Roll with Google Author Rank: With the change in Google Algorithm, Google Author Rank has gained prominence as one of the major off page SEO techniques. As Google is devaluing the social signals, they are putting more weight on their own social networks i.e. Google+ and Google Author Rank. Be a part of it and target on the high level web links.

Post Credit : Live Pages

Google Penguin Update

It appears that Google’s Penguin 2.0 update is slowly gaining a stronghold over SERPs(Search Engine Result Pages) ever since it was launched. Before the launch of Penguin 2.0, Google came up with the Phantom update which petrified website owners since this update primarily targeted those websites which were being spammed. Before Penguin 2.0 update was launched on a global level, Google decided to shortlist a few websites and experiment the update on those websites. There has been a brouhaha regarding the Penguin series of updates ever since the first edition of the update came last year.

Hi! I am Back

Consequences of Penguin 2.0 update

Following the launch of the Penguin update, those who have researched on it claim that the new update comes in the same platform as the previous one and basically targets all the websites which seem unnatural. In order to sideline spamming, Google decided to go ahead with the update. During the onslaught of the release of Penguin 2.0, Google tested the impact of the update on a set of websites whose owners were left petrified as the traffic on their sites decreased gradually.

Impact on SERP rankings

Following a successful testing phase, Google brought Penguin 2.0 on deck. Since the launch of Penguin 2.0, the SERP rankings have shown positive outcome but on the contrary, many website owners have lost considerable percentage of traffic on their pages due to spamming. Same was the outcome when Penguin 1.0 was launched. Penguin 2.0 happens to be a much more advanced version of its antecedent and will help in bringing more web-spam pages to light.  

Insight into the algorithm

Since it has been already mentioned in the previous sections that Penguin 2.0 happens to be a much more advanced version of its first predecessor, thus naturally, the algorithm has to be better than the former. One of the primary points of separation between Penguin 1.0 and Penguin 2.0 is that the latter comes with surfeit of web-spam factors which give it more prominence than the former.

Thus Penguin 2.0 update actively functions in the domain of link source, cross-linking, link destination, link source, content-scraping and haphazard link profiles. 

Courtesy : Live Pages