Thursday 20 June 2013

Meet the experts


The following is a list of SEO blogs by the SEO experts, which should be on your bookmarking list. The blogs talk about internet marketing concepts and provide crisp and beneficial information. This list includes one of the most sought after blogs in SEO industry.

SEO Experts
Know from them
SEO by the sea

Justin Briggs

Portent

Blind five year old

Kikolani
Blog URL: http://kikolani.com/ 

Hope you guys will like the list and benefit!

Post Credit: Live Pages

Wednesday 12 June 2013

Shine on with high webpage visibility

Off page SEO is one of the must have prerequisites for any blog / website. Without the inclusion of this effective technique, the existence of any blog or website would be as meaningless as sitting near the beach in hot sunny day and sipping a boiling hot cup of tea. But has the off page SEO strategy undergone change with the latest Penguin update? After the introduction of Penguin update on May 22nd, 2013, many expert webmasters have altered their SEO strategies.

What is off page SEO? Basic understanding

Off page SEO refers to the set of techniques that are used to enhance the position of any webpage in the search engine results page (SERPs). Most of the people know of very restrictive definition and hence associate off-page SEO with link building technique but it just not only that! Off Page SEO in general means promotion methods – beyond website design – which can enhance and push the ranking of a webpage higher in the various search results.

Boost your webpage visibility

Want to become visible on www?


Off page SEO, though often ignored, is as essential as on page SEO. Inclusion of off page SEO into the various web pages can help the owner in enhancing the webpage ranking, increasing the page rank, providing greater world wide exposure to the webpage etc. Have you not considered this technique yet then rethink and immediately take steps to redesign!

What drives off Page SEO technique after new Penguin update?

Off Page SEO technique mostly plays with the activities that occur outside the boundaries of the website. Some of the techniques that you can lay your focus on are:

Focus More on Quality than on Numbers: With the change in the Google algorithm, no more does Facebook likes, Google +1 likes or Tweets help in enhancing the webpage rank. Google is aware of these tricks and hence playing a trick on Google SERP Rankings with these social signals won’t work anymore!
Try focus on the content quality and use high influenced profiles to share your content rather than choosing the new ones having no influence.

Rock n Roll with Google Author Rank: With the change in Google Algorithm, Google Author Rank has gained prominence as one of the major off page SEO techniques. As Google is devaluing the social signals, they are putting more weight on their own social networks i.e. Google+ and Google Author Rank. Be a part of it and target on the high level web links.

Post Credit : Live Pages

Wednesday 5 June 2013

Google Penguin Update

It appears that Google’s Penguin 2.0 update is slowly gaining a stronghold over SERPs(Search Engine Result Pages) ever since it was launched. Before the launch of Penguin 2.0, Google came up with the Phantom update which petrified website owners since this update primarily targeted those websites which were being spammed. Before Penguin 2.0 update was launched on a global level, Google decided to shortlist a few websites and experiment the update on those websites. There has been a brouhaha regarding the Penguin series of updates ever since the first edition of the update came last year.

Google Penguin Update
Hi! I am Back

Consequences of Penguin 2.0 update

Following the launch of the Penguin update, those who have researched on it claim that the new update comes in the same platform as the previous one and basically targets all the websites which seem unnatural. In order to sideline spamming, Google decided to go ahead with the update. During the onslaught of the release of Penguin 2.0, Google tested the impact of the update on a set of websites whose owners were left petrified as the traffic on their sites decreased gradually.

Impact on SERP rankings

Following a successful testing phase, Google brought Penguin 2.0 on deck. Since the launch of Penguin 2.0, the SERP rankings have shown positive outcome but on the contrary, many website owners have lost considerable percentage of traffic on their pages due to spamming. Same was the outcome when Penguin 1.0 was launched. Penguin 2.0 happens to be a much more advanced version of its antecedent and will help in bringing more web-spam pages to light.  

Insight into the algorithm

Since it has been already mentioned in the previous sections that Penguin 2.0 happens to be a much more advanced version of its first predecessor, thus naturally, the algorithm has to be better than the former. One of the primary points of separation between Penguin 1.0 and Penguin 2.0 is that the latter comes with surfeit of web-spam factors which give it more prominence than the former.

Thus Penguin 2.0 update actively functions in the domain of link source, cross-linking, link destination, link source, content-scraping and haphazard link profiles. 

Courtesy : Live Pages 

Wednesday 22 May 2013

Chase your web page ranking with powerful SEO tool by your side


When you type a keyword in the search engine, it throws before you umpteen number of relevant websites. But have you ever thought why a particular website got ranked 1st and not 10th? If you are a businessman, then why is your website lost in those milieus of choices and your competitor’s website is flashing on the top? Well ‘simple daily words’ when brought under the umbrella of search engine optimization (SEO) technique, casts its magical spell, helping the user attain that coveted number one position.

Web page ranking revolution

Search engines, ever since the early years, have ranked the websites based on “trust”, “popularity” and “authority”. The same is true till date but just that the technology has enhanced and the rules of the game have changed. In the yesteryears, content did not play much role. Choice of words in a given website did not have much relevance in web page ranking calculation. The search engines assumed that a particular web page was incorporating worth a read informational content, using proper meta tags, etc. The norms were neither that stringent nor demanding. However, revolution is unstoppable and a much required framework for growth and development. SEO firms revolutionized the way web page ranking was done and introduced the role of keywords. This woodwork promised the users number one position for their website for a keyword or keywords and they did fulfil the promise. But should you measure your success just based on keyword ranking? The answer to it all is a ‘Big No’. Do not use keyword ranking as your only yardstick ever. Keyword ranking is necessary but not sufficient a condition.

SEO: A house built on shifting sands

Search engine optimization requires constant up gradation and frequent change in tactics. If you want to draw ‘good’ traffic to your website then be on a constant look out for ever changing Google algorithm and accordingly make changes to adapt to the same. With the recent introduction of Penguin and Panda updates, major scramble has popped up, poking the SEO specialists across the world to reformulate strategies, moving away from the various spammy, black hat techniques. 

Keep the following in mind and reap benefits!

You can reap immense benefits by hoping on to this cost effective technology. But what is needed is something you should know. Below are some ‘Must follow” tips:

  1. Content, the choice of words and the combinations you form to create sentences, play a major role. A reader would not want to stick to your website if the content is trash. So, incorporate the best and ensure to regularly update the same for better results.
  2. Link building is essential but do not attempt to buy links. Seek experts who can blog on your behalf and write guest posts.
  3. Go ahead and embrace the social media. Websites like Facebook and Twitter can be the best promotion vehicle.
  4. Get in touch with an expert SEO service provider and harness their knowledge to chase your web page ranking.

Monday 20 May 2013

Get an edge over others by exploring the power of words


“Uniqueness” is one thing that can help you sail across in this competitive island. Every website you browse, though offering the same services, has something new to it and something different from the rest to offer. Why? Well! If the content is same, advertising methodology is same then websites as a tool of promotion would itself cease to exist. Search Engine Optimization, popularly known as SEO, has introduced to the world ‘the power of words and how it can turn profits upside down for your businesses’. The technique explores the significance and the usefulness of ‘words’ in this ‘information age’ and how keywords can help boost the search engine ranking of any webpage.     

Website, a term no new for any ear, is a pre-requisite of any online business or advertising strategy. But yes, a website made, using mere random combination of words, without any insightful strategy is equivalent to a book shelf having no relevant books and just accumulating dust with each passing day. Let not your website be a part of this “simply a waste” tag. Search engine ranking is important as most of the readers do not browse through the 15th or 16th in the list. What they primarily glue on to is the first 5 in the list or max first 10 results. This itself well explains why should you invest time in website development and how SEO services can be of help. Apt and authentic SEO Company can offer you the solution indeed!

SEO services are immense and each service provider claim to offer authentic SEO based web development solution. In this scenario trust whom? Live Pages, a SEO company in Mumbai have on board, a professional team of web designers and developers who are well versed with the varied SEO techniques and know, how best it can be put to use to benefit the end consumer. Contact the best SEO services , join the SEO race and see your website reach the coveted number one position in any search engine ranking with Live Pages.